DM Types

Digital marketing is becoming a more and more vital part of your marketing strategy. More traditional forms of marketing like print and TV ads are proving less effective as users are choosing web content over newspapers and magazines. At the same time, users are increasingly expecting companies to have an online presence.

Social Media:

Social networking is a huge, ever-increasing part of the internet now. Over 200 million people actively use Twitter every month, and more than 1 billion people use Facebook. Customers expect to find brands on social media sites, so it’s a big deal to have a social media presence.

   1. Designing a content plan including what sites you should be using, what types of content you should be posting, and how often
   2. Monitoring what others are saying so you can keep up-to-date with trends and sentiment around your brand and topics
   3. Running a social media campaign and creating and posting content on your behalf for an event or promotion
    4.Integrating social media into your website by adding sharing buttons, social links, and widgets featuring your social media content

SEO:

   1. Keyword research – Looking at how many searches there are for various keywords relating to your business, then choosing the ones that are right for you. There is no point ranking for keywords nobody is searching for, but equally, you don’t want to try ranking for keywords that are entirely dominated by huge players. We can help you find the perfect keywords which will be the most effective for you.
    2.On-page SEO – Making lots of little changes to your site to help search engines find you and know what you’re about. This includes optimising page titles, headers, descriptions, image names and alt tags, page content, and URLs. We can provide really easy-to-follow instructions so you can simply make these changes via your CMS.
   3. Off-page SEO – Getting backlinks to your pages from other sites, which tells search engines that your website is an authoritative source for your topic. We can help you achieve this by submitting articles and blog content to other sites.

PPC:

Pay-per-click advertising (PPC) allows you to make your brand highly visible through sponsored links on search results pages. It’s a really effective partner to SEO as PPC can offer instant traffic and specific targeting to complement SEO’s more long-term and organic effects. The benefits of PPC include instant rankings, targeting for specific keywords, geographies and languages, the ability to update instantly, and inbuilt analytics.

Analytics:

Analytics is the most useful tool there is for keeping an eye on your website, social media, and advertising campaigns. If you are trying to drive traffic to your site from a number of different sources, you can easily assess which of your strategies are proving effective, and which might be a waste of money.